According to data published by the record association BPI together with the growth of streaming, which represents 80% of the current music consumption in the United Kingdom, this 2020 the consumption of physical formats has also increased.
During the lockdown many were those who decided not only to listen but also to collect their favorite music in the form of vinyl, cassette or CD.
The daily consumption is still mostly through music streaming, however, the physical format has been recovered as a key element to generate revenue just like merchandising sales.
DATA:
ALMOST 5 MILLION VINYL WERE SOLD IN THE UNITED KINGDOM DURING 2020. THE FIGURE IS GROWING STEADILY SINCE 2007.
VINYL GENERATES ALMOST TWICE AS MUCH REVENUE AS STREAMING PLATFORMS LIKE YOUTUBE.
AROUND 157,000 CASSETTES ARE EXPECTED TO BE SOLD BY 2020, THE HIGHEST FIGURE SINCE 2003.
