mas de 70 tiktokers firman por una major

More than 70 TikTokers have signed with Major Labels this 2020

According to the platform there are more than 70 artists who were discovered at TikTok during 2020 and have signed contracts with major labels.

This would confirm the shift in musical discovery which has moved from focusing on YouTube and Spotify to TikTok where any type of content, not just music, goes viral globally.

The A&R of major labels seem to be following music trends via TikTok to find out what the audience wants to hear and what they would be willing to support musically.

This shows the need as an artist to be present at TikTok to make the most of new trends.

THE YEAR ON TIKTOK: MUSIC 2020

All this information comes from ‘The Year on TikTok’, a report in which the platform reviews its trajectory in terms of content created in 2020 in America. In its musical version, these are the headlines:

More than 176 different songs surpassed one billion views

About 90 songs that were discovered on the platform in 2020 climbed to the top 100 of the most played songs in the United States, 15 of them reached number 1 on a Billboard chart.

The most played genres (in the United States) have been Rap/Hip-Hop, Pop, electronic music and R’n’B/Soul, leaving Latin music in a much lower position than we are used to. However, TikTok highlights Latin music as one of the fastest growing genres on the platform.

 

Here is the list of emerging artists with Latin representation:

24kGoldn

Flo Milli 

Sech

ppcocaine 

The Kid Laroi

Avenue Beat

Curtis Waters 

347aidan 

Fousheé

Tate McRae

Tai Verdes

ZaeHD & CEO

Blu DeTiger

Corpse

Natalie Taylor

 

They have also shared the list of the most viral songs on the platform:

«Savage Love» (Laxed – Siren Beat) – Jawsh 685 & Jason Derulo –

«Savage» Remix – Megan Thee Stallion 

«OUT WEST» (feat. Young Thug) – Travis Scott 

«WAP» (feat. Megan Thee Stallion) – Cardi B 🙈

«Say So» – Doja Cat 

«Tap In» – Saweetie 

«The Box» – Roddy Ricch 

«Rags2Riches» (feat. ATR Son Son) – Rod Wave 

«Supalonely» (feat. Gus Dapperton) – BENEE 

«What You Know Bout Love» – Pop Smoke