Canvas is Spotify’s new feature where artists can upload eight-second looped videos to accompany their songs when played on the mobile app.
Its popularity has been steadily growing, and earlier this year Spotify began allowing artists to share their Canvas videos on Instagram stories.
Canvas is one of the most successful features that Spotify has ever released.
This feature is now being extended to listeners as well. It will be released globally through Spotify’s Android and iOS apps, and it means that when someone shares a Spotify song to Instagram stories, if they have a Canvas video, they will accompany them (extended to 15 seconds for the format of the stories).
Caveat: Spotify says «there will be no audio when you share a song», while Canvas videos in Instagram stories will only be counted as a stream in the «Spotify for Artists» analysis panel if people end up playing the complete song on Spotify.
The ‘no audio’ aspect illustrates a quirk in current music licensing. Spotify is licensed to stream music, and Instagram is licensed for user-generated use of music, but it seems Canvas videos shared from Spotify still fall between those two stools.