Facebook plans to compete directly with TikTok with a new app called Collab. Following the model of the viral application TikTok and its predecessor Vine, Collab is currently only available on iOS, as it is being tested with limited groups of people, most of them influencers. You can sign up for early access to Collab here.
Facebook previously tried its luck with an application in this segment in 2018 with Lasso. However, it was never fully developed and never made public.
TikTok is the social network with the most downloads today and its growth rate is exceeding all expectations.
More details of the Collab application and its uses: «Once you have created a «collaboration», you can publish it for others to see, mix and match it with others. You can also share your creations on Instagram, Facebook Stories or any other platform with just a few simple steps. «
We will see how this new Facebook proposal is developed and if it can take its toll on the success that TikTok is currently having.